Influencer marketing
Influencer marketing that picks creators for fit, not followers
A creator with 20,000 loyal followers in your niche can beat a celebrity with millions. We find the right ones.
Influencer marketing
Reach is easy to buy. Trust isn’t.
Influencer marketing in India has grown fast, and so has the noise: fake followers, mismatched creators and posts that read like ads.
We choose creators by audience fit and engagement quality, write clear briefs that leave room for their voice, and make sure every paid partnership is properly disclosed in line with ASCI guidelines.
Influencer campaigns work best alongside PR. A creator post plus a media feature plus search visibility is far stronger than any one alone.
What’s included
How we run creator campaigns
Strategy
Goals, platforms and creator types.
Creator selection
Audience location, age and engagement checked.
Briefs
Key messages with space for the creator’s style.
Contracts
Deliverables, timelines and usage rights.
Disclosure
Clear labels on paid and gifted content.
Reporting
Reach, engagement, clicks and sales where trackable.
Is this for you?
Works well for
- D2C, beauty, fashion and food brands
- Hotels, restaurants and travel
- App and product launches
- Local businesses targeting a city
- Brands with a visual product
How we do it
The process
Plan
Goals and budget.
Select
Shortlist and approve creators.
Create
Briefs, content and approvals.
Report
Results and learnings.
How do you check for fake followers?
We review engagement patterns, audience location and growth history before recommending a creator.
Do creators need to disclose paid posts?
Yes. ASCI guidelines in India require clear disclosure of paid or gifted content. We build it into every brief.
Micro or macro influencers?
Depends on the goal. Micro creators often give better engagement and trust; larger creators give reach.
Are creator fees included in your fee?
Creator fees are usually separate and agreed upfront.
Works well with
Services clients often pair with this
Social Media Marketing
Channels that sound like you, post on time, and give your coverage a second life.
Read morePublic Relations
A PR plan built around the one thing you want people to believe about you, and the stories that prove it.
Read moreContent Marketing
Articles, founder posts and case stories that make journalists and buyers take you seriously.
Read moreNext step
Find creators your customers already trust
Tell us your product and audience. We’ll suggest a creator mix.
