Crisis PR
Crisis communication for when things go wrong in public
A viral complaint, a product issue, a news story you didn’t expect. The first 48 hours decide how long it follows you.
Crisis PR
Silence gets filled by someone else’s version
When something goes wrong, most businesses freeze. They wait for more facts, say nothing, and the story fills up with speculation and angry posts.
Crisis communication is about saying the right thing quickly: acknowledging the issue, sharing what you know, explaining what you’re doing, and updating people as facts change.
We help you prepare before a crisis and respond during one. We’ll be honest with you, including when the best move is to apologise and fix it.
What’s included
Crisis support, before and during
Risk audit
What could go wrong, and how bad it could get.
Playbook
Who decides, who speaks, and what to say first.
Holding statements
Pre-approved drafts for likely situations.
Spokesperson training
Practice for hard questions under pressure.
Live response
Statements, media calls and social replies during an incident.
Recovery
Rebuilding trust with accurate, positive coverage afterwards.
Is this for you?
Call us if
- A complaint or video about you is spreading
- A journalist is asking hard questions
- There’s been an accident, data issue or product problem
- An employee or legal dispute has gone public
- You want a plan before anything happens
How we do it
The process
Assess
We get the facts and gauge the risk quickly.
Respond
First statement and media handling.
Update
Regular, honest updates as things change.
Recover
Review, lessons and reputation rebuilding.
How fast can you respond?
Contact us as soon as you’re aware of an issue. Early action makes the biggest difference.
Should we stay silent until we know everything?
Usually not. A short, honest holding statement is better than silence, which lets others set the story.
Do you work with lawyers?
Yes. For legal matters, we coordinate statements with your legal advisers.
Can you remove negative news articles?
We can’t remove genuine journalism. We can make sure your response is heard and help accurate, positive coverage follow.
Works well with
Services clients often pair with this
Online Reputation Management
When people Google you, they should find the truth. We fix what shows up and keep it that way.
Read more
Public Relations
A PR plan built around the one thing you want people to believe about you, and the stories that prove it.
Read more
Media Relations & Press Releases
Press notes that read like news, pitched one by one to the journalists who cover your space.
Read moreNext step
Facing a situation right now?
Message us on WhatsApp or call. Conversations are confidential.