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PR and digital marketing, explained plainly
Practical advice on press coverage, press releases, reputation and growth for Indian businesses.
Crisis communication: what to do in the first 48 hours
When something goes wrong in public, speed and honesty matter more than polish.
Digital PR and SEO: how press coverage helps you rank on Google
A good article does two jobs: it reaches readers, and it tells Google you're trustworthy.
How to prepare for a media interview: a checklist for founders and experts
A good interview feels like a conversation. Getting there takes about an hour of preparation.
Online reputation management: a practical guide for Indian businesses
What people find when they search you is your reputation. Here's how to take control of it.
How startups can get media coverage in India (without a big budget)
You don't need a big agency to get your first articles. You need a story and a little discipline.
Press release format: a simple template that works in India
A copy-and-fill template, with notes on what Indian newsrooms expect.
PR vs advertising vs marketing: what’s the difference and which do you need?
They overlap, but they aren't the same. Here's the plain-English version.
How much does PR cost in India? What you’re really paying for
Two quotes for 'PR' can differ ten times over. Here's why, and how to compare them fairly.
How to write a press release Indian journalists will actually read
Journalists decide in a few seconds. Here's how to make those seconds count.
Earned media vs paid media in India: what you’re actually paying for
A feature, an advertorial and a wire release can look almost the same online. They are not the same thing.
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