Startup PR
PR for startups in India: get noticed by customers, hires and investors
You have a product. Now people need to hear about it from someone other than you.
Startup PR
Coverage is a shortcut to trust
Early customers, candidates and investors all do the same thing before saying yes: they search your name. A few credible articles and a founder who shows up in the right conversations make every one of those decisions easier.
Startup PR in India has changed. Reporters get dozens of funding and launch pitches every day. What gets through is a sharp story: a problem people recognise, data nobody else has, or a founder with a clear point of view.
We help startups find that story and tell it at the right moments: launch, funding, milestones and the quiet months in between.
What we do
Startup PR, step by step
Launch PR
Press kit, embargoed briefings and outreach for your launch week.
Funding announcements
Release, investor quotes, embargo management and founder interview prep.
Founder profiles
Features and interviews that tell the story behind the company.
Data stories
Turn your product data or a survey into a pitch reporters can use.
LinkedIn and founder content
Posts and articles that keep the founder visible between announcements.
Awards and lists
Shortlist the startup awards and lists worth entering, and write strong entries.
The hard part
What makes PR tricky in this industry
- Too many startups pitching the same reporters
- Funding news alone is rarely enough
- Small team, little time for PR
- Need results that help sales and hiring, not just vanity
Story angles that work
Ideas journalists respond to
- The problem storyWhy this problem matters to ordinary people, told with a real example.
- The data storyWhat your usage data says about how India is changing.
- The founder storyThe unusual path that led to this company.
- The contrarian takeA clear opinion on a trend in your industry.
Services
Services that fit this industry
When is the right time for a startup to start PR?
When you have something real to talk about: a launch, paying customers, funding or interesting data. Founder content on LinkedIn can start earlier.
Can you get us into tech and startup media?
We pitch tech, startup and business media with stories that fit their coverage. We can’t promise a specific outlet, but a strong angle and the right reporter make it far more likely.
How much time will this take from the founder?
A kickoff call, short interviews for content, and time for any media interviews we land. We do the rest.
Next step
Let’s get your startup the attention it’s earned
Share your deck or website. We’ll tell you which story we’d pitch first.