D2C PR
D2C and e-commerce PR that lowers your cost of acquiring customers
Paid ads get expensive fast. PR, creators and search bring customers who already trust you.
D2C PR
Trust is cheaper than ads
Most D2C brands in India start on Instagram and performance ads. It works until costs rise and every brand in your category bids on the same audience.
PR adds something ads can’t: third-party credibility. A feature in a lifestyle publication, a founder story, a spot in a gift guide, or a creator who genuinely uses your product makes every ad you run work harder.
We combine PR, creator seeding, reviews and SEO so your brand shows up wherever buyers check before buying.
What we do
D2C PR services
Launch PR
Media and creator buzz for new brands and products.
Founder stories
The journey behind the brand, for business and lifestyle media.
Gift guides and roundups
Getting into festive and seasonal shopping lists.
Creator seeding
Products to the right creators, with disclosure.
Reviews and ratings
Marketplace and Google review strategy.
SEO and content
Category pages and blogs that rank for buying searches.
The hard part
What makes PR tricky in this industry
- Rising ad costs
- Crowded categories with similar products
- Marketplace reviews drive sales
- Short festive windows
Story angles that work
Ideas journalists respond to
- Founder journeyThe problem that started it all.
- Made in IndiaLocal manufacturing and sourcing.
- Category insightWhat your sales data says about Indian shoppers.
- Festive editsGift guides before Diwali and wedding season.
Services
Services that fit this industry
Can PR really lower customer acquisition cost?
PR doesn’t replace ads, but credible coverage, creator content and reviews tend to improve conversion rates, which makes ad spend more efficient.
When should we pitch gift guides?
Well before the season. Festive gift guides are often planned weeks in advance.
Do you manage marketplace reviews?
We help you build a review process and respond well. We never post fake reviews.
Next step
Build a D2C brand people trust before they click
Share your brand. We’ll suggest the first three stories we’d pitch.